The AI revolution isn’t coming. It’s already reshaping how software is built.

​On November 19, 2026, AI Loop brings together software leaders, developers, AI experts, researchers and innovators for a full day dedicated to one question:

​As AI reshapes how software is built, how do we create value today while preserving our ability to choose tomorrow?

​Through keynotes, expert panels, interactive workshops and networking, we explore these strategic questions by combining real-world experience with a broader perspective on what comes next.

​One strategic journey: from VALUE to MASTERY

​➢ VALUE: when building becomes easier, where does value move?

​AI is changing the economics of software. Does faster and cheaper development really translate into sustainable productivity and customer value? If technology becomes easier to reproduce, where does differentiation move? And does AI simply accelerate what we already do, or enable us to rethink products, processes and business models?

​Every choice about how we create value also determines what we rely on, and reshapes a familiar decision: what should we build ourselves, what should we buy, and what should we simply not build?

​➢ MASTERY: what do we need to master to keep our options open?

​As these dependencies become more critical to the business, the question shifts from value creation to mastery. Which dependencies create value, and which become critical? What should remain within our sphere of mastery? Where is relying on global ecosystems the better choice, and where do European, open-source or more autonomous approaches make sense?

🔍 Programme

​10:10 | Opening keynote · AI after acceleration: what becomes strategic now? · Pieter den Hamer
10:40 | VALUE Keynote · The new economics of software
11:15 | Panel · Where does advantage still come from, and where should we still invest to build it?
12:00 | Workshop · Buy, Build or Depend? Make the call
13:00 | Lunch and networking
14:00 | MASTERY Keynote · The dependency map: designing for a world that keeps changing
14:30 | Panel · What level of dependency is strategically acceptable?
15:20 | Workshop · Right AI, right use case: navigating the AI landscape
16:30 | Closing keynote · The ability to choose: what will still be yours to decide?
17:00 | Networking and drinks

Practical Infos :

Date : jeudi 19 novembre : 9:30 – 17:00
La Sucrerie, Wavre, Région wallonne

 

🎙️ Speakers

  • Norman Deschauwer, CEO of Pyxis, hosts the day and moderates the panels.

Opening keynote, 10:10

Dr. Pieter den Hamer, vice president at Gartner Research.

Value Keynote, 10:40

Xavier Lombard is co-founder of Leexi, a European leader in AI notetaking with more than 4,000 paying customers. 

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