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Marketing and AI, from theory to practice

Marketing and AI, from theory to practice

Generative AI, agentic AI, quantum AI… Marketing is undergoing a revolution. Patrick Xhonneux, Senior Vice President, Global Marketing, SAS, paints a promising picture. AI is transforming marketing by automating tasks, personalizing customer experiences, and providing strategic insights for better decision-making.

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SAP, customer uncertainty

SAP, customer uncertainty

SAP customers are increasingly adopting a multi-vendor, composable ERP strategy. “Volatility in SAP policies and cost concerns are driving customer demand for alternative solutions that offer control and agility,” according to Rimini Street. Customer uncertainty is very real.

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EUDI Wallet in pilot mode at Lufthansa

EUDI Wallet in pilot mode at Lufthansa

Travelers will be able to check in, drop off their luggage, board, and choose biometrics with a single click or touch. The EUDI Wallet will enable airlines to simplify the travel experience. Amadeus is promoting its Travel Ready solution.

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Luxury loves tech

Luxury loves tech

Luxury brands devote an average of 3.1% of their revenue to tech. Tech is now an essential strategic lever for Europe’s leading luxury brands, according to the fourth edition of the Luxury and Technology report published today by Bain & Company and the Comité Colbert.

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