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“Courage rather than omnibuses!”

“Courage rather than omnibuses!”

Above all, don’t give in. Following Connect 2025, Thierry Breton analyzes the Digital Omnibus, the European Commission’s controversial legislative proposal. Along with others, former European Commissioner Thierry Breton calls for firm resistance to attempts to “unravel” major European digital laws. In a post, he stated: “In the face of pressure—particularly from outside the EU—we must not give in.” A week earlier, at Connect 2025, the event co-organized by Win and Computerland, Thierry Breton reiterated the vital importance of our digital sovereignty.

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Product quality alone is not enough for growth

Product quality alone is not enough for growth

Ambitious Belgian scale-ups usually lack organizational maturity. Our scale-ups have solid products, but they struggle with structural organizational weaknesses that hinder their development. Although 37% of young companies strive for rapid growth, they score an average of 17 points lower than SMEs in terms of organizational maturity.

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Marketing and AI, from theory to practice

Marketing and AI, from theory to practice

Generative AI, agentic AI, quantum AI… Marketing is undergoing a revolution. Patrick Xhonneux, Senior Vice President, Global Marketing, SAS, paints a promising picture. AI is transforming marketing by automating tasks, personalizing customer experiences, and providing strategic insights for better decision-making.

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SAP, customer uncertainty

SAP, customer uncertainty

SAP customers are increasingly adopting a multi-vendor, composable ERP strategy. “Volatility in SAP policies and cost concerns are driving customer demand for alternative solutions that offer control and agility,” according to Rimini Street. Customer uncertainty is very real.

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