Following a rigorous methodology, the main elements from the various sources (interviews, business cases, studies, etc.) are extracted and translated them into key messages.
The expert : Alain de Fooz
Optimising the visibility of editorial content by following as closely as possible the strategic objectives defined in common with the client through the various communication channels.
The expert : André de Woot
Exploiting Business Content to the maximum in your lead generation process
SOLUTIONS has developed a proven methodology for the creation and distribution of business content.
IDENTIFICATION – Creating a distinctive area of communication for your business that is consistent with its DNA
DESIGN – Developing an editorial strategy for the creation of a sustainable and effective content ecosystem
PRODUCTION – Create and produce optimised content that is harmonised with the different media
OPTIMIZATION – Maximising impact by delivering the right message, to the right audience, through the right channels
EVALUATION – Measuring and analysing according to predefined performance metrics (KPI’s)
A FOCUS ON BELGIUM AND LUXEMBOURG
3 sites on the continuous news of digital transformation focused on innovation for the benefit of companies, their users and top management throughout Belgium and Luxembourg
GEOGRAPHICAL AND PERSONALISED TARGETING
3 Newsletters presenting a bi-monthly selection of the best articles. A permanent update of the email addresses.
AN ACTIVE PRESENCE ON SOCIAL MEDIA.
Organic and paid targeting. Retarketing campaigns