Category: Data intelligence

Product quality alone is not enough for growth

Ambitious Belgian scale-ups usually lack organizational maturity. Our scale-ups have solid products, but they struggle with structural organizational weaknesses that hinder their development. Although 37% of young companies strive for rapid growth, they score an average of 17 points lower than SMEs in terms of organizational maturity.

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Marketing and AI, from theory to practice

Generative AI, agentic AI, quantum AI… Marketing is undergoing a revolution. Patrick Xhonneux, Senior Vice President, Global Marketing, SAS, paints a promising picture. AI is transforming marketing by automating tasks, personalizing customer experiences, and providing strategic insights for better decision-making.

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