Category: Data intelligence

Marketing and AI, from theory to practice

Generative AI, agentic AI, quantum AI… Marketing is undergoing a revolution. Patrick Xhonneux, Senior Vice President, Global Marketing, SAS, paints a promising picture. AI is transforming marketing by automating tasks, personalizing customer experiences, and providing strategic insights for better decision-making.

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SAP, customer uncertainty

SAP customers are increasingly adopting a multi-vendor, composable ERP strategy. “Volatility in SAP policies and cost concerns are driving customer demand for alternative solutions that offer control and agility,” according to Rimini Street. Customer uncertainty is very real.

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