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The Future of VAR: From Reseller to Orchestrator

The Future of VAR: From Reseller to Orchestrator

The role of the Value Added Reseller (VAR) is evolving rapidly. Today, customers expect more than just a product supplier—they look for a strategic guide who translates technology into tangible commercial impact. Manu Van de Vliet, Sr. Business Unit Leader at Inetum Belgium, explains.

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