Author: André de Woot

Marketing and AI, from theory to practice

Generative AI, agentic AI, quantum AI… Marketing is undergoing a revolution. Patrick Xhonneux, Senior Vice President, Global Marketing, SAS, paints a promising picture. AI is transforming marketing by automating tasks, personalizing customer experiences, and providing strategic insights for better decision-making.

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SAP, customer uncertainty

SAP customers are increasingly adopting a multi-vendor, composable ERP strategy. “Volatility in SAP policies and cost concerns are driving customer demand for alternative solutions that offer control and agility,” according to Rimini Street. Customer uncertainty is very real.

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AI is everywhere, but there are skills gaps

AI is generating its first results in Belgium, and the tipping point is near. Companies report momentum in AI, but fundamental gaps in technology and, even more so, in skills are defining the next phase of progress

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NIS2 one year on: what is the outcome?

NIS2, a real start… but uneven and often inadequate. Although many organizations have ‘embraced’ NIS2, the majority do not yet meet the expected level of robust and sustainable compliance, according to Fabrice Hecquet, CEO of CyberXpert. Taking stock after one year.

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Defense personnel trained in AI

Microsoft Belux and the Ministry of Defense are embarking on a program to train thousands of employees in generative AI and digital skills. The training is aimed at both operational personnel and support and management functions.

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