The beginning of an ambition. With the blue ocean on the horizon

Luxembourg-based Asensia will serve as the strategic base for INFINITEMIND’s development in the Benelux. In addition to the capital transaction, this partnership marks the start of a new phase of European expansion for the group. Alongside the acquisition, the group is investing 30 million euros in the Benelux.

Three development pillars: AI, data, and cybersecurity with managed services. These domains form the technological pillars of INFINITEMIND GROUP. They are also the areas of expertise of Luxembourg-based Asensia, which has 80 employees and a turnover of 10 million euros. The Contern-based company has established itself as a recognized partner in the complex technological environments of large organizations.

The Contern-based company is also a key player in the ServiceNow market, the generative AI cloud platform that automates and unifies workflows. This expertise directly strengthens the group’s ability to support its clients’ operational transformation on a European scale.

For Eric Grosset, the CEO who founded the company in 2013, this acquisition is a natural extension of the company’s development and represents a significant step forward.

“We are gaining more resources and opportunities to better support our clients in addressing their strategic challenges of tomorrow. This transaction also enables us to accelerate our innovation capacity and investments in technologies that are already transforming businesses.“

The teams, the organization, the working methods, and the points of contact will remain unchanged. Operational continuity is a fundamental principle of this merger. “Clients will benefit from the same proximity, the same high standards, and the same level of commitment, in a spirit of continuity and sustainable partnership,” explains Eric Grosset.

Asensia, a defining step

Asensia will serve as the foundation for the French group’s expansion throughout the Benelux, led by Tarek Bougroug, an entrepreneur and executive well-known in the world of business technologies. “The acquisition of Asensia is a major milestone in INFINITEMIND’s growth strategy, which aims to gradually build a leading European technology platform.

For Tarek Bougroug, the acquisition is based on a simple idea: “strengthen what already works.” The logic is not to transform the company, but to give it the resources to accelerate its development.

He has done this before with several other companies, including the Walloon firm Mentis, which specializes in artificial intelligence and text mining.

“Asensia’s DNA is its strength, not a variable that needs to be adjusted,” emphasizes Tarek Bougroug. “We’re not here to change Asensia; we’re here to provide it with a framework to move forward.”

A Buy & Build strategy based on execution and trust

The French group is implementing an ambitious Buy & Build strategy in Europe. New acquisitions may be announced in the coming months to strengthen the group’s position in various strategic markets. It’s not about creating yet another integrator, clarifies Tarek Bougroug, but a hybrid group that combines integration, managed services, and the development of proprietary solutions.

The “red ocean”—that strategic environment where every company tries to outdo the competition in saturated markets—does not interest us, Tarek Bougroug explains. “Our model is that of the ‘blue ocean’: identifying new valuable spaces, creating innovative offerings, and building sustainable positions in rapidly changing markets.”

30 million euros, initially…

As part of the acquisition of Ascensia, INFINITEMIND is announcing a 30 million euro investment program for the Benelux region for the year 2026.

This commitment is specifically intended to:

  • accelerate the development of the group’s strategic offerings
  • invest in talent, technological capabilities, and proprietary solutions
  • support controlled growth based on the creation of real and sustainable value

This investment clearly positions the Benelux as a priority for INFINITEMIND’s European development. The group plans to build a technological hub there that can exert its influence across the entire European market. Tarek Bougroug concludes: “Our ambition is not to become the largest player in the market, but rather the most reliable and sustainable one.”